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HELLO,
WE'RE MILK EYEWEAR
Why MILK? It's simple. MILK brought back a happy memory of our childhood spent dunking cookies into tall glasses of it or poured over our cereal as we sat in our pajamas and watched Saturday morning cartoons. We want people to feel at home when they think of MILK Eyewear. That's why we chose a name everyone can relate to—except our kind of MILK is something even the lactose intolerant can enjoy.
...BUT WHY EYEWEAR?
Good question. Eyeglasses have always been more than an accessory. They're a symbol of confidence and personality. The style you wear represents the person you are. Our team was inspired by this idea to make eyeglasses more than a statement piece, but a tool for you to "frame yourself" through your own personal style.
MAKES SENSE. BUT WAIT, YOU'RE PROBABLY THINKING, WHAT IS THIS  " F R A M E  Y O U R S E L F "  YOU SPEAK OF? 
"Frame yourself, don't let others frame you"
is our mission statement. It's the road we travel on. And we love puns (frame yourself, get it?). Let's face it, why else would we be in the eyewear business?
Kidding.
We're firm on being ourselves and not letting the skeptics tell us otherwise. Your story of self discovery is a part of ours.
It's the biggest reason why we make eyeglasses inspired by you, for you.