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Hey there, we're MILK Eyewear. Here to extend a warm welcome to you. Your privacy is important to us and we believe you have the right to know about our commitment to you. The purpose of this private policy is to let you know exactly what we you can expect from us as you access our services. This Private Policy will list the types of information we may collect from you via our Website or through any other property of MILK Eyewear, how this information may be used, disclosed, and protected, and lastly, how you can control its use. 
When shopping at www.milk-eyewear.com please know all your personal and credit card information are safe and secure. MILK Eyewear has put into effect physical, administrative, and technical security measures to protect you against the loss, misuse or alteration of the information you provide. 

By using our services, you agree to the use and collection of our procedures listed in the Private Policy. Please note that this Private Policy does that apply to third party websites such as Facebook, Google +, LinkedIn, Instagram, Twitter and Tumblr.

This is important stuff, so read on!


This web page represents a legal document that serves as our Private Policy. It governs the legal terms of our website, http://www.milk-eyewear.com, sub-domains, and any associated web-based and mobile applications (referred to as "Website"), as owned and operated by MILK Eyewear and under Optimate Inc.

Information Collection

The information we collect from you may vary depending on how you use MILK Eyewear's website and the information you choose to provide to MILK Eyewear via the Website.

Information You Provide to Us

MILK Eyewear only collects information from you only when you choose to provide it to us. This includes, but is not limited to, your individually identifiable information, such as your full name, a user name and password, email address, phone number, physical address, credit card information and other billing information.
Examples of ways in which we may collect such information include:
- your name, username, email address, and password when you create an account
- any eyewear prescription data you provide to MILK Eyewear when purchasing glasses
- information from Third Party Services that you gives us access to
- your contact information, phone number, social media handle in any way or form 
- your picture; if you use features of our services such as our Virtual Try-On, Mobile Virtual Try-On or video
- your credit card information, billing address and shipping address (these must be provided when you make purchases online)
- customer service phone calls
- sales and At Home-Try-On history
- another other form in which you need to provide information to us
- Registration and Ordering: Before using certain parts of www.milk-eyewear.com or ordering MILK Eyewear products or services, you may need to register and/or create an account with us. By doing so you are providing certain personal information that will be used for billing purposes in order for us to fulfill your orders, to contact you about your order, and for other internal business purposes. If you create an account using your login from a third party service (i.e.  Facebook or Twitter, etc) we will access and collect the information that your privacy settings on that third party service permits us to access so that we can create your account for you. 
- Emails: We may send marketing and or promotional emails to the email address you provide to us when you sign up or subscribe. You can simply unsubscribe at any time by clicking on the "Unsubscribe" link shown in any promotional email. Please note that even though you unsubscribe from MILK Eyewear emails we may still contact you, in regards to your order(s) or any issues relating any business you conduct with us.

Information We Automatically Collect

Our MILK Eyewear website may use cookies, web beacons, pixel tags or other technologies to automatically collect certain information when you use our Website, when you interact with our emails, or from other third party websites. This information may include your IP address, browser type, geolocation data, unique user ID, cell phone model, operating system and carrier, and Internet Service Provider, depending on what you used to access any MILK Eyewear content. 

More About How We Collect Information

Cookies: Certain parts of our Website require cookies. These cookies track your information as you browse through the internet. You may adjust your browser settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features on our Website or take full advantage of our services.  

Online Behavioral Advertising: We may partner with third party ad network(s) to either display advertising on our Website or to manage our advertising on other websites. Our ad network partner(s) may use cookies and/or web beacons to collect information about your activities on our Website and other websites to provide you with advertisements based upon your interests. Our system may not respond to Do Not Track requests or headers from some or all browsers. 

Information Collected From Other Sources: We may obtain information about you from other sources including social networks that you use to connect with us. This information may include your name, user name, demographic information, updated address or contact information, interests, and publicly-observed data. 

Combination of Information: We may also combine the information we receive from you and about you, including the information you provide to us on the Website, information we receive from third parties, information we automatically collect online, and information collected offline. 

Information We May Use/Disclose

We may use the information we collect from and about you for the following purposes:

1. To personalize and improve our services and Website for you.  This will also allow you to set up a user account and profile that can be used to personalize your      shopping and viewing experience when using our services and Website.
2. To provide you with a user friendly, fun, and enjoyable checkout experience.
3. To process and fulfill your order(s), contact you in relations of the status of an order, respond to your questions, inquiries or requests, or, you know contact       and communicate with you when we think it to be necessary.
4. To provide you with targeted offers and advertising on the Website, through other websites or via direct mail, e-mail, text message, or push notifications. And       the best part, to contact you about upcoming MILK sales, promotions, offers and product information.
5. To help us learn more about our Website visitors and customers in order to improve their shopping experience and our business.
6. To develop new products and services to fit your needs. 
7. To research and address any problems with our Website, business, and our products and services.
8. To protect the security or integrity of the Website and MILK Eyewear as a business.
9. We may share aggregate, anonymous, or summary information regarding our customers and their behaviors with partners, advertisers or other third parties.  
10. We may share information with companies that provide support services to us, such a mailing house, Fulfillment Company, credit card processor, email service provider or web host, amongst others. These parties may need personal information about you in order to perform their functions. However, these parties may not use any personal information we share with them about you for any other purpose other than performing the specific supporting functions for us.
11. We may publicly congratulate the winner of any online sweepstakes and contests by announcing a name, city, and state of the winner on any of our Websites, social media networks, email, photos, or another other form of disclosures. 
12. We may be required to disclose information in order to comply with legal requests and processes, otherwise protect or assert the rights, property, interests or personal safety of MILK Eyewear (including its employees, directors, suppliers, distributors, service providers, users of the Website or others), or if we are otherwise required to disclose such information by law. Any such release decisions will be made by us in our own judgment.
13. We may need to keep records of certain personal information you have provided to us or which we have obtained from you in accordance with this Privacy Policy and applicable law for business or legal purposes.
14. In the event that our business develops or if we partner with another company, we may sell or buy businesses or assets outside of MILK Eyewear or Optimate Inc. If such a thing ever happens, information about our customers may be a transferred to the third party. Should such a sale or transfer occur, we will require the transferee to only use personal information provided through the Services in a manner that is consistent with this Privacy Statement.
15. Anytime you send in written or video reviews to us on our website, social media website (s), email, mail, or other outlets we may use your written and/or video reviews on our Website and/or within MILK Eyewear for product improvement, product development, customer experience improvement, and possible communication/PR purposes.
16. Anytime you send emails and other types of messages to us to participate in forums, blogs, social media website(s), sweepstakes, or online contests created by MILK Eyewear or a MILK Eyewear partner you will need to provide names and personal information. By doing so, you agree to have your name or other personal information you provide for the participation to be available to the public. 

Legal Compliance. You agree to comply with all applicable domestic and international laws, statutes, ordinances, and regulations regarding your use of our Website. MILK Eyewear has the right to investigate complaints or reported violations of our Legal Terms and to take any action we deem appropriate to solve such issues. This includes but is not limited to canceling your Member account, reporting any suspected unlawful activity to law enforcement officials, regulators, or other third parties, and disclosing any information necessary or appropriate to such persons or entities relating to your profile, email addresses, usage history, posted materials, IP addresses and traffic information, as allowed under our Privacy Policy.

Intellectual Property. Our Website may contain our own service marks or trademarks as well as those of our affiliates or other companies, in the form of words, graphics, and logos. Your use of our Website does not establish any rights or license for you to use such service marks/trademarks, without the prior written permission of the corresponding owner. Our MILK Eyewear Website is also protected under international copyright laws. The copying, redistribution, use, or publication by you of any portion of our Website is strictly prohibited. Meaning, your use of our Website does not grant you ownership rights of any kind in our Website without MILK Eyewear and/or Optimate Inc's written permission. 

Links to Other Websites. Our Website may contain links to third party websites. These links are provided solely as a convenience to you. By linking to these websites, we do not create or have an affiliation with, or sponsor such third party websites. The involvement of links within our Website does not mean or establish any endorsement, guarantee, warranty, or recommendation of such third party websites. MILK Eyewear has no control over the legal documents and privacy practices of third party websites. Thus, we recommend you access any such third party websites at your own risk.

Remarketing. MILK Eyewear uses remarketing tactics to advertise online by targeting advertisements only to those that have visited any part of our website in the past.  Third-party vendors, including Google, show our ads on sites across the Internet.  Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to our website.  Visitors to our site can opt out of Google's use of cookies by visiting Google's Ads Settings.

About Google Analytics

MILK Eyewear has implemented and enabled The Google Analytics Display Advertising Features onto our website. This will show how we and any third-party vendors use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together. In addition, it will show how visitors can opt-out of the Google Analytics Advertiser Features you use, including Ads Settings, Ad Settings for mobile apps, or any other available means (for example, the NAI's consumer opt-out).
Your California Privacy Rights

If you are a California resident, you may request information about how we disclose personal information to third parties for their direct marketing purposes. To make this request, write to us at the address below.

Children's Privacy

We are in compliance with the requirements of COPPA (Children's Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older.

Correction to Your Personal Information or Disabling Your Account

You can access, correct, or update your Personal Information, and/or disable your account to if you wish to stop buying items through this particular account. Just email your request to MILK Eyewear's Customer Service department at info@milk-eyewear.com. Make sure to clearly label the subject line "Corrections / Disabling Account." Remember, there is no need to include your credit-card number or other personal information unless we request them. We may however, ask for your identity and payment history. 
If you would like to stop receiving marketing, promotional, or informative emails from MILK Eyewear, click on the "Unsubscribe" link provided in any email or contact us at subscribers@milk-eyewear.com. we'd be more than happy to help!


The MILK EYEWEAR Virtual Try On application (the "App") is an application for iPhone users provided by TryLive.com. The App allows you to virtually try on MILK EYEWEAR glasses (the "Styles"), mark certain Styles as your "favorites," save photos of you wearing your favorite glasses onto your camera roll (the "Pictures"), and share your stunning pictures through any social media such as Facebook, Twitter, Email, Message, and lastly, to access the pages where our glasses are sold at www.milk-eyewear.com.

The MILK Eyewear Virtual Try-On application private policy is written below and will tell you how MILK Eyewear collects personal information, what information we collect, how we use it, and who we disclose such information to. 

Information We Collect and How We Collect It

The first time you open the App, a brief video of your face (the "Information") will be recorded and then stored in our server(s).

How We Use Such Information

The Information we collect will be used and protected by us in unison to the current data protection legislation and this Private Policy. By using our application, you agree to let us collect, use, and process your information for the purpose of (i) allowing the App to properly regulate the image you provided for the Styles on your face; and (ii) improving the App. Since no other personal data is collected from you or of you, once the information is stored in our servers it will no longer be associated with you.

Sharing Information with Third Parties

Since MILK Eyewear is part of a larger company (Optimate Inc) we may share the Information with our parent company and any other companies associated with Optimate Inc and MILK Eyewear for the purpose of improving the App.

MILK may ask third parties to perform services in relation with the operation of our business. This means that we may share Information with these third parties if they are needed.  Examples of these services include product customization, marketing and promotional material distribution, website evaluation, data analysis and, where applicable, data cleansing. The Information we collect are limited and are authorized to only be used for the purposes of performing these services.

MILK may release Information if we firmly believe: (i) the law or legal process requires it; (ii) such release is necessary to protect the rights, property or safety of MILK Eyewear, Optimate Inc, TryLive and any other associated companies, business partners, customers, or others.

The Information is stored and/or processed in the United States for the purposes described in this private policy.

Access to Your Personal Information

As the Information is the only personal data collected from you (the user) and maintained by TryLive as well as any other associated companies, we cannot link the Information to any individual user. Because of this, we cannot provide you with access to your Information in order to view, update, correct or delete.  


MILK Eyewear maintains current industry standard methods to protect your personal information when we collect, store, and transmit them. We only allow authorized employees permission to access this personal information, and may only do so for permitted business functions in accordance with this policy. However, no we cannot guarantee that it is 100% completely secure or guarded against hackers.

Third Party Websites

The App may contain links to other websites. These websites have their own private policies as well as terms and conditions that are not governed by this Private Policy. Other websites collect and treat information collected differently, so we encourage you to carefully read and review their private policy as well. 


Thank you for reading. We value anything you have to say. Have questions, comments and concerns regarding our private policy? Email us at privatepolicy@milk-eyewear or write to us at:

MILK Eyewear
405 Lynrose Street
Arcadia, CA 91006 USA

© MILK Eyewear 2016, all rights reserved.